Your Gym Software Is Quietly Taxing Every Payment You Collect
Mindbody, Kicksite, Zen Planner, and Clover take 3 to 4 percent off every card swipe. The average martial arts school runs about $15,000 a month in tuition, so that fee is real money leaving your account every single cycle, month after month.
Watch exactly how Dual Pricing brings that number to zero, below.
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Here Is Where the Money Actually Goes
Every recurring membership charge, every seminar fee, every pro shop sale run through your current setup gets skimmed before it hits your account. Here is what that costs you:
- ×3 to 4 percent processing fees, baked into your monthly software bill whether you notice the line item or not.
- ×Failed card declines on auto billed memberships that quietly stop showing up as paid.
- ×Manual re billing that eats front desk time better spent coaching or selling memberships.
- ×Separate systems for in house tuition, off site seminars, and pro shop gear that do not talk to each other.
From Fee Payer to Fee Free
Where most gyms sit today, versus where Dual Pricing gets you.
(paying full fees) Black Belt
($0 processing cost)
Automated 4% Dual Pricing moves you straight to Black Belt. No rank testing required.
Here Is Exactly What You Get
Dual Pricing applies a small, fully compliant, automated adjustment at the point of sale that covers your gateway and processing costs. That is how your card processing fees land at $0, without you absorbing a thing.
$0 card processing fees, covered automatically by Dual Pricing.
Automated recurring ACH billing, so renewal day stops being a chase.
Valor PayTech smart terminal at your front desk, ready on day one.
Mobile app for seminars, open mats, and pro shop sales, same account, same $0 fees.
One dashboard for tuition, retail, and off site revenue, so nothing slips through the cracks.
How Your Current Setup Stacks Up
Same tuition volume, same swipes at the front desk. Here is the difference processing fees alone make over a year.
| Platform | Processing Fee |
|---|---|
| Mindbody | ~3.5% |
| Kicksite | 3–4% |
| Zen Planner | ~3.5% |
| Clover | ~3.5% |
| PushPress | 2.75–4.19% |
| Wodify | 2.6%+, up to 7.5% on free plan |
| Gymdesk | ~2.8% |
| Square | 2.6%+ in person |
| Elite Merchant Solutions (Dual Pricing) | $0 |
Rates shown are typical published ranges and vary by plan, card type, and processor. Confirm current rates directly with each provider.
Why Dual Pricing Is the Smarter Way to Get Paid
Dual Pricing is sometimes called a Cash Discount Program, and both terms point to the same idea: your gym stops absorbing the cost of accepting cards. Here is why it works so well for a martial arts school specifically:
- ✓Fully compliant, not a workaround. Dual Pricing shows both the cash and card price clearly at checkout, so it follows card brand rules instead of testing them.
- ✓Transparent to your students and their parents. Nobody feels nickel and dimed. The price is the price, shown up front, the same way it would be at the front desk of any well-run business.
- ✓Keeps tuition where it belongs. The money you charge for classes stays in the gym instead of quietly funding your software company's margin.
- ✓No awkward price increase conversation. You do not have to raise tuition or add a line item to cover processing costs. Dual Pricing handles that automatically.
- ✓The same approach big-box gyms already use. Now it is available to an independent dojo without enterprise pricing or a sales negotiation.
That is $18,900 your gym could put back into new mats, coaching pay, or marketing instead of handing it to a software company. Dual Pricing keeps every dollar of it in your business.
Based on industry averages of roughly 110 to 120 active students paying around $130 to $150 a month in tuition.
Your gym's payments run on the same infrastructure trusted by thousands of businesses nationwide.
Built for How a Gym Actually Runs
Front Desk Smart Terminal
A Valor PayTech terminal at check in handles tuition, drop ins, and retail without missing a beat between classes.
Mobile App for Off Site Revenue
Run seminars, open mats, and gear sales from a phone or tablet. Same rates, same $0 processing cost, no separate account.
Pro Shop Ready
Gis, belts, sparring gear. Ring it up at the counter or on the mat, and it settles into one clean report.
Digital Receipts and Feedback
Every sale gets a signature capture with a text or email receipt, and a built in feedback system so you hear from students right after class.
One more thing before you sign up
We Will Waive Your Setup Costs
Combine that with $0 processing fees from Dual Pricing, and signing up today means there is nothing added to your gym's bill. Not at setup, not every month.
Like What You See?
Want more information first, or ready to make the switch? Either way, just enter your info below. If you are ready to sign up, we will send your application straight over and follow up personally to make sure everything goes through.
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